Vice President, Marketing
Company: CEFCO Convenience Stores
Posted on: April 3, 2021
CEFCO Convenience Stores is looking for a stellar Vice President
of Marketing to oversee all aspects of CEFCO's brand,
communications, and marketing strategy.
CEFCO proudly has over 200 locations in six (6) states, including:
Texas, Louisiana, Arkansas, Mississippi, Alabama, and Florida. The
leadership from this position will be a key force in CEFCO's growth
strategy and drive for success. The VP, Marketing will report
directly to CEFCO's Chief Operating Officer and oversee a diverse
marketing team, consisting of Category Managers, Brand Managers,
and Digital Marketing Specialists.
At The Fikes Companies, our Mission is to build a highly successful
company which our employees are proud of, our customers value, and
the communities we serve can count on.
What will the VP, Marketing be responsible for?It would be
impossible to list everything, but hopefully this gives you an idea
about the scope:
- Be a forward thinker with an entrepreneurial drive. This person
will identify, plan, and execute impactful, data-driven marketing
strategies and promotions.
- Be a brand ambassador. The VP, Marketing is an expert brand
strategist, creating media "buzz" around the CEFCO brand in the
digital space. Our brand is everything, and therefore should be
protected and used in continuity across all facets of the
- Be all-things data. It's a data-driven world, don't you agree?
This person will use data in all forms: competitive and market
analysis, building short- and long-term forecasts, and devising
counterstrategies against the competition (just to name a
- (Most importantly) Be a leader. We've accomplished so much ---
and it truly takes the entire team. The VP, Marketing will build,
lead, and coach a high-performing marketing team. It's equally
important to be receptive to feedback about your own and the team's
performance. What qualifications does the ideal candidate
have?Bachelor's Degree required (advanced degree preferred) in
Business, Marketing, or related field - 10+ years' progressive
experience in roles that encompass high-volume locations (retail
and food/beverage), including multi-unit, multi-state, and
multi-DMA - Subject matter expert in the digital/mobile app arena -
Advanced skills in MS Office (Word, Excel, Outlook) - Expert data
analysis skills - Ability to communicate complex strategies in
simplistic terms - Willingness to relocate to the Central Texas
market and travel up to 25%. The Fikes Companies is an Equal
Keywords: CEFCO Convenience Stores, Temple , Vice President, Marketing, Advertising , Temple, Texas
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