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Vice President, Marketing

Company: CEFCO Convenience Stores
Location: Temple
Posted on: April 3, 2021

Job Description:

CEFCO Convenience Stores is looking for a stellar Vice President of Marketing to oversee all aspects of CEFCO's brand, communications, and marketing strategy.
CEFCO proudly has over 200 locations in six (6) states, including: Texas, Louisiana, Arkansas, Mississippi, Alabama, and Florida. The leadership from this position will be a key force in CEFCO's growth strategy and drive for success. The VP, Marketing will report directly to CEFCO's Chief Operating Officer and oversee a diverse marketing team, consisting of Category Managers, Brand Managers, and Digital Marketing Specialists.
At The Fikes Companies, our Mission is to build a highly successful company which our employees are proud of, our customers value, and the communities we serve can count on.
What will the VP, Marketing be responsible for?It would be impossible to list everything, but hopefully this gives you an idea about the scope:

  • Be a forward thinker with an entrepreneurial drive. This person will identify, plan, and execute impactful, data-driven marketing strategies and promotions.
  • Be a brand ambassador. The VP, Marketing is an expert brand strategist, creating media "buzz" around the CEFCO brand in the digital space. Our brand is everything, and therefore should be protected and used in continuity across all facets of the business.
  • Be all-things data. It's a data-driven world, don't you agree? This person will use data in all forms: competitive and market analysis, building short- and long-term forecasts, and devising counterstrategies against the competition (just to name a few).
  • (Most importantly) Be a leader. We've accomplished so much --- and it truly takes the entire team. The VP, Marketing will build, lead, and coach a high-performing marketing team. It's equally important to be receptive to feedback about your own and the team's performance. What qualifications does the ideal candidate have?Bachelor's Degree required (advanced degree preferred) in Business, Marketing, or related field - 10+ years' progressive experience in roles that encompass high-volume locations (retail and food/beverage), including multi-unit, multi-state, and multi-DMA - Subject matter expert in the digital/mobile app arena - Advanced skills in MS Office (Word, Excel, Outlook) - Expert data analysis skills - Ability to communicate complex strategies in simplistic terms - Willingness to relocate to the Central Texas market and travel up to 25%. The Fikes Companies is an Equal Opportunity Employer.

Keywords: CEFCO Convenience Stores, Temple , Vice President, Marketing, Advertising , Temple, Texas

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