Marketing Coordinator

Company: City of Temple, TX
Location: Temple
Posted on: August 1, 2022

Job Description:

SummaryThe Marketing Coordinator serves as a key member of the City's marketing & communications team. This position is responsible for the coordination of social media, marketing and promotional efforts for City departments, as well as the development of marketing plans and strategies. This position serves as a lead on the marketing team and performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, organization and time management.Essential Duties & ResponsibilitiesManagement Support

• Assists the Marketing & Digital Media Manager in the City's marketing and advertising efforts by developing annual action plans and social media strategiesWeb, Social and Multi-Media
  • Serves as lead and main point of contact for website management and updates while ensuring that site content is kept up to date
  • Designs social media graphics, signage, flyers and other promotional materials to support City departments
  • Manages the content development process and assists in the development of marketing collateral consistent with the City's overall branding efforts
  • Develops monthly social media content calendar to ensure regular posting
  • Develops, coordinates, implements and reviews social media strategies and campaigns to engage City residents
  • Assists with content development & programming the City's Government Access Channel, through video projects and photography
  • Conducts website, social media and other relevant marketing trainings to City departments, as neededMarketing & Advertising
    • Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple's image on social media and City websites
    • Develops, implements and reviews marketing and advertising plans for assigned departments.
    • Advises City departments of potential problems and opportunities in public engagement and marketing
    • Provides marketing counsel and support to city departments in the promotion for special events, campaigns, services and programs
    • Oversees all marketing projects within the project management tool to ensure deadlines are met.
    • Ensures that marketing tools available are utilized effectively to reach a diverse audienceMiscellaneous
      • Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals
      • Stays up-to date with current industry trends and technology by attending trainings, conferences, webinars, etc
      • Serves as the lead trainer for the marketing specialist(s)
      • Collaborates proactively with all departments to ensure that all marketing and communications is relevant, intentional and strategic
      • Follows policy, procedures, and safety guidelines
      • Performs other duties as assignedMinimum Qualifications
        • Combination of education experience equivalent to four (4) years' experience in content creation, marketing, digital photography, videography, website design, social media platforms or other related fields
        • Two 2 years of relevant marketing experiencePreferred Qualifications
          • Bachelor's Degree in Marketing, Public Relations, Journalism, Advertising, Mass Communication or related field.
          • Graphic design experience
          • Demonstrated use of Adobe Creative Suite
          • Municipal Government experience
          • Photography & Videography experienceCertificates, Licenses, Registrations
            • Certification in Google Analytics is preferred

Keywords: City of Temple, TX, Temple , Marketing Coordinator, Advertising , Temple, Texas